Learn the definitions and difference of various types of entrepreneurship, the process of building the business and strategy to manage the competition.
Learn the best practise model associating with the current trend. Exploring and analyse the Business Model Canvas and Lean Canvas as model building tools.
Learn the basic financial management, cash flow and cash reserve planning and strategy. Also looking at the compliance and funding strategy.
Learn the difference between strategy and planning. Understand the process of building strategy and tools associated with strategy building.
Learn the fundamental and tools associated with e-commerce. Learn the fundamental of digital marketing, tools and analytics in digital marketing.
Learn the fundamentals of world wide web, content management platform, managing and planning a website and also SEO and social integration.
delivery mode :
Part time (Monthly scheduled class)
Residensi UTMKL, Jalan Maktab, Kuala Lumpur.
Walkthrough of the front desk, registration scene, classes and facilities. This is where the Professional Diploma in Digital Business will be conducted.view programme