Generating Marketing Ideas Using Lean Startup Methodology

This course is conducted in Bahasa Malaysia to give an initial online learning experience to new digital learners and students in local institutions on Labeyla Academy’s Learning Management Systems.

Course Information

Estimated Time: 1 hour

Difficulty: Asas, Beginner

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Course Instructor

Iskandar Hussein Iskandar Hussein Author

A digital entrepreneur and educator, who has an accumulated experience of 25 years in digital technology. In 2011 he started his venture named Labeyla Legacy an e-commerce company, and now progressing into Labeyla Academy, to provide a structured digital learning experience to the community. He is an education designer, accredited by London Examination Board, UK.

Introduction : Generating Marketing Ideas

Ideation, Inspiration, and Attitude
The Marketing and the process
The Case Study

Lean Startup Methodology : Using Lean Canvas

Problem-Solving in Lean Canvas
LMS Industry Players
Solution, Unique Value Proposition & Unfair Advantage in Lean Canvas
Channel & Customer Segment in Lean Canvas

Lean Startup Methodology: Minimum Viable Product

Determining Product Features
Real Life Example in MVP and Agile Development

Conclusion

Conclusion